A Guide to Implementing Mobile Optimization for Your Website

mobile optimization

Mobile optimization refers to the specific technique that an SEO agency Sydney specialist uses to ensure your website works well and is easy to read and use on both smartphones and tablets.

Some of the reasons to optimize your website for mobile devices include:

  • The majority (58%) of all Google searches are done using a mobile device (and this is increasing)
  • Mobile optimization improves search engine spiders’ ability to index your website
  • Google boosts the ranking of websites which are mobile-friendly


To optimise your website for mobile devices, do these things:

Use Responsive Design

This allows you to use the same website, url and content as your desktop version, but have the layout and text size change depending on the device being used. This is a user-friendly and Google recommended way to ensure visitors enjoy their user experience. Additionally, ensure you use the Viewport Content tag to change the size of your page based on the viewer’s device.

Test your website with Google


Google’s Mobile Usability tool allows you to find out whether your website is mobile-friendly and whether there are any issues which need to be resolved.

Ensure you aren’t blocking search engine spiders

Search engine spiders “read” your website to index content and determine whether your page is mobile-friendly. If they are blocked from operating, it’s likely to harm your chances at being featured on the first page of Google.

Avoid popups

Google has released an update targeting intrusive popups in order to help improve the user experience. Some popups are okay, but some aren’t – especially ones which occupy the whole screen. Using the latter could get your website penalised and affect your SEO.

Don’t exclude content from the mobile version of your site

Google may not index content from your site which is hidden from mobile users, so it’s important to ensure that you’re not excluding anything.

Ensure your website loads in under a second

Not only are users turned-off by slow loading speeds, but Google prefers faster loading pages. This may seem like a tricky thing to achieve, but Google offers a tool which may help.  The tool offers you feedback on loading speeds as well as advice on possible ways to improve it.

Improve your images and video content

For viewing video and animated content on mobile devices, HTML5 is the optimal way to go. Flash won’t work. Also, large image files on a mobile device can be frustrating for users, as it may detract from the important text on your page. Exchange big header images for smaller ones and get to the point.

Use social media sharing buttons

social media icons

Offering users the option to share your blog post or article increases the likelihood that they will do so, and can improve your website’s outreach as a result. Try to put the buttons at the bottom of the page so that they’re not distracting but are there if the user wants to use them.

Make sure your mobile click-through-rate and bounce rates are solid

If your webpage isn’t getting clicked on in the Google search results, you’ll get moved down the ranks. Google’s search analytics allows you to view how your CTR compares between desktop and mobile versions. If your mobile CTR is a lot lower than your desktop one, you may need to fix something.

Similarly, by checking the bounce rates on your web pages you can find out what your most popular pages are and which may need some work.

By following these steps you’ll be well on your way to having your website optimised for mobile devices and benefit from improved SEO.

Author: Karl Hansen

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