One of the most powerful ways to build a positive brand awareness is with word of mouth. People are always more likely to be honest when they are chatting with their peers and when they believe they are not offending anyone. In this modern day and age, word of mouth has now evolved as it is also shared on personal social media accounts.
As it is so easy for people to jump online and to share their opinion it is imperative that businesses do everything in their power to make sure that they are spreading the right message. In addition to this, companies are able to start online conversations so that they can gently guide the narrative and encourage people to visit their website. This can also help elicit positive and trusting feelings in potential customers.
There are many different ways out there that people are able to reach consumers (as well as potential consumers) that will allow them to build their brand. For instance, many companies will create regular blog posts which readers and then able to comment on. As this is so important to consider, this article will explore how to start online conversations with consumers.
Never underestimate the power of social media
In current times, billions of people around the world are using social media. This means that it is imperative for businesses to have an online presence. Furthermore, that they have social media platforms that people are able to engage with.
One of the first things best things to do is to work with a professional digital marketing agency availing SEO agency packages to establish which platform a target audience will use the most. There are many out there who dislike Facebook, however, there are still tons of people who still use this as their predominant way of communicating. When a company figures out where their target audience is spending time, they are then able to meet them there.
For instance, a business could start their own Facebook page. On the page they could share funny anecdotes and can encourage users to join in on little games. Furthermore, they can post surveys and giveaways to get a better idea of what people like.
The more engaging a post is, the more likely that someone will comment on that post or may even share it on their own account. This will encourage new people to see the post who may then be able to be converted into a customer. For those who may think this is a little too time consuming, they are able to hire professionals to create their posts for them.
Chat with customers who have shared their photos of the product
Another great thing about social media is the fact that customers are able to share pictures of the products that they purchase. Furthermore, they can tag the company in the pictures which means that their followers will know where they got the product from. When someone does post something like this, it can be a good idea to post a comment.
It could be something along the lines of “we are so happy you enjoy your new item” or “woohoo, great stuff”. Whatever it may be, it can be extremely beneficial to engage. At the end of the day, word of mouth is the original form of SEO and is still one of the most powerful ways for a business to increase their sales and brand awareness. As this is the case, it can be a wise move for a business to put aside time and resources to engaging with their customers online.